When you provide a service that is built on Twitter, one of the world’s biggest and most popular social media tool / network, like Tweet.sg does, it would only make sense that you understand the importance of social media, and how it works. Or so I assumed.
Some background info: Tweet.sg, run by 33 year old software security engineer and entrepreneur Jym Cheong, and powered by Ennovative Pte Ltd, is a free service that allows Singapore Tweeters to update their Twitter page by sending an SMS to a local Singapore number. …