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[20 May 2010 | 2 Comments | 1,829 views]
Domino’s Pizza: Why multiple choice surveys don’t work on the phone

I ordered pizza from Domino’s Singapore yesterday for lunch, and had really great experience every step of the way – from the phone operator who took my order, to the delivery man, to the manager who followed up with me because they forgot to pack one of the items in my order (they had it re-delivered within 30 minutes).
Today, I received a phone call from a customer service person, who wanted me to do a “2-minute survey” on my experience with Domino’s yesterday. Great! I’m happy to oblige, because I …