Some background info: Tweet.sg, run by 33 year old software security engineer and entrepreneur Jym Cheong, and powered by Ennovative Pte Ltd, is a free service that allows Singapore Tweeters to update their Twitter page by sending an SMS to a local Singapore number. Prior to this, we could only update by sending an SMS to a UK number, or update via Twitter’s mobile web page.

Tonight, after seeing a re-Tweet by shenheng, I got curious:

So I headed over to TweetSG’s Twitter profile page to check out what in the world was going on.

Before I begin, let me say that I have used Tweet.sg before. In fact, when they first launched, I tried the service. However, I soon left Twitter for Plurk, and never continued using the service. When I got back to Twitter last month, I was pleasantly surprised to see that a lot of people were using Tweet.sg – “another startup that succeeded,” I thought.

So tonight, I was really a little surprised, hearing the announcement via shenheng that they’re halting / slowing down. From what I know, not many companies go down this path – it is, afterall, a step backwards.

I arrived at TweetSG’s Twitter profile page fully intending to find out what had caused them to disable new signups. Never did I expect that I’d see a whole flurry of angry Tweets from the founder and creator (who also Tweets as jymster). I scrolled through a couple of pages of the Twitter history for the user profile of TweetSG, and found out that the founder’s anger was due to the fact that users had been questioning the reason for a lag between time that SMS-Twitter update had been sent, and the time Tweet.sg actually posts the update to Twitter.com.

Much to my shock and horror, TweetSG (aka jymster) had begun lashing out at people, asking them to unfollow him and discontinue using the service that he has been providing, free of charge. Worse, he threatened to remove users who complained, from the Tweet.sg database, thereby disallowing them to continue using the service.

Wow. Epic social media fail.

Immediately, a flurry of angry Tweets from TweetSG followed, some directed at me, asking me to just shut up about my “social media shit talk”, and reminding me that Twitter is a free space where he can type anything he wants. He also mentioned that it would do me good to remember that Tweet.sg “is not an entitlement”!

Ah. Right. Of course it’s none of my business how he runs his company / service. However, as a Netizen, I have every right to Tweet about it, or blog about it! Well, to quote the man, “Twitter is a space that I type what i please.” [sic]

And interestingly, he states that he’s the same person, online and offline, and that if he doesn’t like a person, he will “just whack” [local lingo for "just attack"]. While being the same person online and offline is a good thing, I’m not sure how many people would openly admit to being a mad / unprofessional person online AND offline.

So here’s what I have to say about this whole issue (and social media in the corporate world) (and my own personal experiences prior):

1. It takes a long time to build a good reputation, but only a minute to ruin it.
2. Do not undermine the importance of social media in building a business or reputation that exists in the digital space.
3. Businesses should always remember that the Twitter / Facebook account that is used to communicate with users is an official representation of the organization.
4. You may not care about what people think about you right now, but in time, the bad bits of your reputation will surface and will precede you.
5. As an entrepreneur, this speaks volume about how you handle a business, and you might want to start worrying about how this will affect future partnerships.
6. In a world where everything is Google-able (and cached), you can never really fully delete yourself. As the Chinese saying goes, Paper can never keep fire under wraps.

So I guess what once promised to be a good product is now tainted by this founder-and-users dispute, and I see many people already calling for fellow Tweeters to move to another similar service called sgBEAT.com, which Claudia claims (backed by many re-Tweets by fellow users) is a “101% friendlier and nicer” service compared to “the other one“.

BTW, at the recommendation of my frend, victan, I’ve tried instead, yet another similar service called SMSyo.com.

With it’s clean and intuitive interface, quick updating service, and SMS numbers for Singapore and Malaysia Tweeters, I can see SMSyo.com rising quickly in the ranks of SMS-Twitter services available in Singapore. Do give it a shot and tell me if you like it! I do hope they have Plurk integration soon!

In the mean time, let’s all steer clear of Tweet.sg – who knows when the founder might just delete our accounts and send our Tweets into a Twitter blackhole?

(Was hesitating to write, until Uniquefrequency’s post on this issue was published, making me want to air my views too!)