Last weekend, Standard Chartered (SCB) held a bloggers’ breakfast event to introduce to a bunch of Singapore bloggers SCB’s newly-launched iPhone app for mobile banking, Breeze.
Disclosure: SCB is a client of my company, XPR Pte Ltd, and this social media outreach was organized by my team at XPR.
The event was held at British gourmet bar and restaurant, “The Queen and Mangosteen“, at VivoCity.
Breeze is not your regular iPhone mobile banking application that is simply a revamp of what one typically sees on an internet banking site. It actually gives you …