Headline, Marketing, People, Reviews, Social Media, Travel »

[24 Jun 2011 | 15 Comments | 3,601 views]
Roomorama.com – The best way to travel

Dear Roomorama.com,
I still clearly remember how we first met.
Some time in January this year, I was complaining on Twitter that London hotels and even budget accommodation were so exorbitantly priced, and that the ones within my budget were dingy, dodgy and disgustingly flea-ridden (according to tripadvisor reviews).
Suddenly, out of nowhere, I received a Tweet from you, asking me to consider the various apartments available on your website for rent.

My initial thought was: “Pssh. Property agents!” – But after checking out your Twitter profile page, I was surprised to find that …

Events, Headline, Marketing, Social Media »

[13 Jun 2011 | 7 Comments | 5,306 views]
Win a trip to London for the World Premiere of Harry Potter and the Deathly Hallows – Part 2!

Important Update: As at 20 June 2011, the contest mechanics have been updated. Just follow the steps below!
Some of you who follow me on Twitter and Facebook must have seen my updates about the Hotmail / Windows Live “Save Social Energy” Campaign that I was involved in some time in April.
Hotmail generously sent me to Kuala Lumpur to watch Bruno Mars live in concert. I travelled luxuriously by SIA to KL, and stayed at Traders Hotel in the city centre while I was there! Read more here!
This time, Hotmail is …

Events, Featured, Headline, Marketing, Public Awareness, Social Media »

[25 Mar 2011 | One Comment | 4,845 views]
Information Overload? You need to Save Social Energy!

Have you heard? Bruno Mars is heading to Kuala Lumpur for a concert! And yeah, bummer. He’s not dropping by Singapore at all!
As of now, all the tickets for the concert are are sold out.  But the good news is, Hotmail has one pair of tickets left to give away as a Thank You to its fans and users. What has Bruno Mars got to do with Hotmail? Read on to find out, and when you’re done, sign up for what looks like the best opportunity to get your hands on …

Featured, Headline, Marketing, Social Media »

[30 Nov 2010 | 34 Comments | 16,963 views]
Deal of the day sites in Singapore

3 months ago I wrote a blog entry about Deal of the Day / group-buying sites that have spun off from Groupon.com (originally from USA). Since then, many more sites have sprung up in Singapore. I found 5, back then, and now there are at least 11 more in operation or on the way! Here’s an up-to-date list of sites !
*This list is constantly being updated when I find new deal-of-the-day sites, so do bookmark this page and check back for more great deals!
Some of my links have been …

Headline, Reviews, Social Media »

[13 Oct 2010 | 4 Comments | 9,864 views]
The Social Network: A movie review

[Note: There are some spoilers in this review, but I've tried to keep it to a minimal. In any case, it will not change the level of your enjoyment of the movie, I promise.]
Last night, thanks to Sony Pictures Singapore and Qais Consulting, I was privileged to be one of the first seventy (or less) members of the public in Singapore to attend an exclusive preview where we were treated to a screening of the highly anticipated fall movie “The Social Network“ (also commonly referred to as “that Facebook movie”), …

Communication, Events, Headline, Social Media »

[21 Sep 2010 | 3 Comments | 2,773 views]
Preparing for SMWF Asia 2010

*sings to the tune of Leaving on a Jet Plane*
All my bags are packed, I’m ready to go. I’m standing here outside your door, I hate to remind you but you need to prepare!

SMWF Asia is happening in 12 hours – have you prepared yourselves?
Attending a conference is a big deal to me. I like to get the most out of my time spent at a conference, and the amount of money spent for the conference fees, if any. So here’s how you can prepare the way I do:

Look at …

Events, Social Media »

[20 Sep 2010 | No Comment | 2,589 views]
TweetUps at SMWF Asia 2010

2 months ago, I blogged that I will be attending SMWF Asia 2010 as part of its team of official bloggers. Now it’s less than 2 days away! I’m definitely getting excited, as are many in the local and regional Twitterverse and blogosphere.
If you haven’t registered for the event, or if you’re not sure if you want to pay for the event, you can get a ‘preview’ of sorts by attending the free exhibition and workshops!
Do register for an SMWF Asia workshop pass here.
I’ve started a Google Docs spreadsheet for all …

Headline, Marketing, People, Public Awareness »

[27 Aug 2010 | 6 Comments | 4,781 views]
Advertising’s Image of Women – as presented by Jean Kilbourne

Saw this interesting and powerful video on Amanda’s blog where feminist author and filmmaker Jean Kilbourne speaks about the image of women in advertising. This video may be 4 years old, but it sure is still relevant today, showing just how much hasn’t changed in terms of women’s image in the mass media.

Killing Us Softly 3: Advertising’s image of women
“Advertising tells us who we are and who we should be.” Ads sell concepts that appeal to our senses, so much that we compare our lives to ads, and hope to live …

Headline, Marketing, People »

[2 Aug 2010 | 11 Comments | 5,322 views]
An open letter to OCBC Bank

Dear OCBC Bank,
Almost 3 weeks ago, I called your hotline and requested for a replacement of my Visa debit card, because the magnetic strip on my current one has been damaged. Your tele-customer service officer informed me that a new card had already been sent out, because it is expiring soon, anyway.
Over a week later, when I did not receive anything, I called the hotline again. Again, your tele-customer service officer assured me that it has already been sent out, and that I should be receiving it in the next …