Recently, I’ve been roped in by my colleague Yammy, to help out with a pro-bono project that my company, The PR Element (an XPR company), has taken on.
Project Reach is a programme presented and spearheaded by Murdoch University’s Public Relations students in Singapore. The programme consists of Causathon, an online fund-raiser competition and a Conference, which is the landmark event for Project Reach.

Causathon “the race for cause” kick-starts on 7 July 2010 and involves 85 students in an online fund-raising competition. To raise funds for 14 different causes, the teams …