Home » Archive

Communication, Featured, Marketing »

[28 Jul 2010 | 3 Comments | 3 views]
Personalizing service for a better customer experience

Last weekend, I went to Bridal Closet, a store specializing in rental of bridal gowns as well as bridesmaid’s gowns in Singapore.
I first started noticing this shop because of the number of times they’ve been mentioned on bridal forums. I had expected a positive experience there, since forumers alluded to a wide range of selections, and competitive prices, in various forum threads. Instead, I felt highly uncomfortable in the shop.
From the moment I stepped in, till the moment I left, all I heard were the words “my dear”. The owner …