Standard Chartered Bank’s ‘Breeze’ Mobile Banking iPhone App, and the Breeze Bloggers’ Breakfast

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Standard Chartered Bank’s ‘Breeze’ Mobile Banking iPhone App, and the Breeze Bloggers’ Breakfast

9 June 2010 10,179 views 4 Comments

Last weekend, Standard Chartered (SCB) held a bloggers’ breakfast event to introduce to a bunch of Singapore bloggers SCB’s newly-launched iPhone app for mobile banking, Breeze.

Disclosure: SCB is a client of my company, XPR Pte Ltd, and this social media outreach was organized by my team at XPR.

The event was held at British gourmet bar and restaurant, “The Queen and Mangosteen“, at VivoCity.

Entrance to The Queen and Mangosteen, Vivocity, Singapore

Breeze is not your regular iPhone mobile banking application that is simply a revamp of what one typically sees on an internet banking site. It actually gives you a whole new rich banking experience, with features that are unique only to Standard Chartered, like:

Breeze e-Cheque: No more paper and pen! Just add me as a payee (using name and address), and write as many cheques as you want to me! :)

Breeze e-Cheque: No more paper and pen! Just add me as a payee (using my name and address), and write as many cheques as you want to me! You know you want to!

Breeze's Calendar View : Just click on any day to view the day's transactions!

Breeze has a location-aware ATM and branch locator, which gives you useful information like address and opening hours

Breeze's location-aware ATM and branch locator, which actually gives you useful information like address, opening hours

View Standard Chartered promotions from a range of merchants, be it dining, R&R, health, fitness, beauty, education, shopping, or even sports! Pretty nifty for those of us who love getting good deals.

There are also some fun ‘hacks’ on the app, which are basically just fun things that show the fun side of the app developers:

Shake your iPhone to ‘move’ your money
Personalization of your Breeze account using different colours, avatars, etc.
Dynamic backgrounds that change according to Day or Night

Breeze seems like a really fun way to manage your money. In addition, the Standard Chartered executives have also shared with us that in the upcoming version of the app, SCB customers can look forward to:

adding payees from within the application itself
more location-based features
foreign remittance
add bill payments from within the application itself
getting apps on other platforms as well, like Android!

Now I really want to get my own Standard Chartered Bank account, and of course, my very own soon-to-be-launched iPhone 4! Here are some pictures from the event:

Jason and Nizam with SCB staff Selina, who was showing them the unique features of the Breeze application

Jason and Nizam with SCB staff Selina, who showed them some unique features of the Breeze app

Aman Narain, Standard Chartered Bank's Global Head of Remote Banking, sharing his enthusiasm for Breeze with his audience

Aman Narain, Standard Chartered's Global Head for Remote Banking

Yummy Food! :) (which I unfortunately did not eat much of, cos I was having too much fun chatting and playing with the Breeze app)

Yummy Food! (which I unfortunately did not eat much of, cos I was having too much fun chatting with friends and playing with the Breeze app)

Shin Wee, Product Marketing Manager, (seated at the head of the table), interacting with the bloggers

One lucky blogger walked away with an iPad courtesy of Standard Chartered!

The lucky dude, Justin Ng, of http://xjieke.wordpress.com

The lucky blogger, Justin Ng, of http://justinng.sg (He's also one of the members at our favourite local technology podcast, Tech65)!

I really had fun organizing the event, and I hope that all those who had attended did have fun too! Looking forward to reading more blogposts and hearing your thoughts about the app and the event.

‘Breeze’ blog posts by other bloggers:

Oh, and Breeze was also listed as the top banking app by Jonathan Ho of AugustMan men’s magazine!

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4 Comments »

airworm said:

Daph..so confirm you getting an iPhone 4 instead of an Android?

# 9 June 2010 at 10:29 pm

daphnemaia (author) said:

@airworm: wow somehow i missed out this comment from you! Yes i’m definitely getting an iPhone 4. recently there’s been quite a fair bit of bad press with the antenna issues, so i’m sealing my decision to NOT get it YET. will wait till my current mobile plan contract reaches the 1 year mark – that’ll make the recontracting process a lot easier for me, and hopefully the problems will be solved by then (and i can continue dreaming, but hopefully the price of the phone will also have dropped slightly by then) haha.

# 14 July 2010 at 11:05 am

Greg said:

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# 25 July 2010 at 4:43 pm

Standard Chartered Breeze Mobile Banking | Moving Higher In Souped-up Heuristically Agon Moment said:

[...] search on Google revealed that Standard Chartered Bank(SCB), through XPR Communications, have engaged bloggers during a breakfast event, at Queen & Mangosteen at Vivocity in June 2010, to introduce its [...]

# 11 August 2010 at 8:32 am