On 22 April, I wrote the creators of WiseStamp, a Firefox add-on which allows you to create email signatures for your email services, without having to use the “Include a Signature” feature in your webmail.

I wrote them, asking if they would be allowing users to add in their own social services, like Plurk, in the signatures. At that point in time, they’d pretty much covered everything, in addition to MSN, Google Talk and Skype. But since Plurk is part of my social media portfolio, I really wanted to be able to add that in as well!

After I wrote them, I received an email response within 6 hours, thanking me for the suggestion, and affirming, “Yes! We’ll be including Plurk!”

Wow, I thought. So it was as simple as “Ask, and you shall receive”? I was pretty impressed, but soon forgot all about it, figuring that Firefox would remind me when there’s a new update to an Add-on that I was using.

Fast forward to May 13, I received a surprising email from WiseStamp again:

At this point, the only thought I had was, Wow! I’m not just impressed, but completely blown away! This is a great example (of not just saying, but of doing) of how companies can stay close to their customers, users, and fans.

1. Reply to all comments, emails, etc.
2. Listen to suggestions and feedback
3. Act upon suggestions and feedback
4. Inform users that you have acted upon it
5. Ask for a plug! Ask, and you shall receive!

For more information about the new features of WiseStamp 1.2, please check out their blog!