Last weekend, I went to Bridal Closet, a store specializing in rental of bridal gowns as well as bridesmaid’s gowns in Singapore.
I first started noticing this shop because of the number of times they’ve been mentioned on bridal forums. I had expected a positive experience there, since forumers alluded to a wide range of selections, and competitive prices, in various forum threads. Instead, I felt highly uncomfortable in the shop.
From the moment I stepped in, till the moment I left, all I heard were the words “my dear”. The owner …

I’ve been blocked from using Facebook, because of ‘misuse’ of features on Facebook, such as adding friends, sharing links, and sending messages.
According to Facebook,
… managing multiple accounts is a serious violation of Facebook’s Terms of Use. If we determine that an individual has more than one account, we reserve the right to terminate all of their accounts.
(source)
On the topic of business profiles on Facebook, they also say,
Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook’s Terms of Use. If you already have a personal account, then we …

Social Media World Forum Asia 2010
22-23 September 2010
Suntec City Convention Centre, Singapore
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I first heard about Social Media WorldForum Asia from Dorothy Poon, who attended SMWF last year and who has been, for 2 years running, one of the official media partners for this event.
I think this in itself is something exciting for me, because Dorothy is a friend and someone I continually engage with, online and offline. Earlier this year, I also attended …

Recently, I’ve been roped in by my colleague Yammy, to help out with a pro-bono project that my company, The PR Element (an XPR company), has taken on.
Project Reach is a programme presented and spearheaded by Murdoch University’s Public Relations students in Singapore. The programme consists of Causathon, an online fund-raiser competition and a Conference, which is the landmark event for Project Reach.

Causathon “the race for cause” kick-starts on 7 July 2010 and involves 85 students in an online fund-raising competition. To raise funds for 14 different causes, the teams …

It’s been a while since I watched a locally produced reality show, because many of them simply do not appeal to me, what with the more prominent reality shows in recent years being that of scantily-clad bimbos, and of a seductress getting hunky men to fight over her, etc. It may be good entertainment, but it definitely holds no value if you are looking for real content.
Then came along ‘The Rookie’. This internet-popularized reality show shown online is actually a Nokia campaign aimed at promoting the Nokia E72 executive phone. …