[2 Sep 2012 | No Comment | 2,341 views]
The stark difference between attending a PR event as a blogger and a non-blogger

Earlier this week, I participated in a Facebook contest by a brand of coffee machines in Singapore. They were having a celebration party for their first year anniversary on Saturday, and were giving away invites to the party through their Facebook app contest.
I participated under the pre-text of checking out the app (which was pretty well-executed as a simple Facebook app) and surprisingly, I won.
An executive from the PR agency of the brand contacted me. I assume they were the ones managing the Facebook page and this campaign. She emailed …

Read the full story »

Communication, Events, Headline, Marketing, People, Social Media »

[2 Sep 2012 | No Comment | 2,341 views]
The stark difference between attending a PR event as a blogger and a non-blogger

Earlier this week, I participated in a Facebook contest by a brand of coffee machines in Singapore. They were having a celebration party for their first year anniversary on Saturday, and were giving away invites to the party through their Facebook app contest.
I participated under the pre-text of checking out the app (which was pretty well-executed as a simple Facebook app) and surprisingly, I won.
An executive from the PR agency of the brand contacted me. I assume they were the ones managing the Facebook page and this campaign. She emailed …

Education, Headline »

[20 Jul 2012 | No Comment | 2,164 views]
We the citizens of Singapore, pledge to send our kids to tuition

Last month, I wrote a brief commentary on an article I read online, about Singapore’s obsession with tuition. I have always known that Singapore is a tuition nation, but I never knew just how bad the situation was.

Let’s look at some stats I just found online, from a study conducted by Blackbox.

- 80% think that tuition helps! I’m not sure if we should feel happy that as a nation we are an optimistic bunch, or that we are so deluded that we are not looking at the big picture.
- Only 9% of Singaporeans say ‘No’ to tuition, and will not send their kids for tuition. That’s pretty sad. Our student population will be made up of 91% sad, over-stressed students.

Communication, Customer Service, Marketing »

[13 Apr 2012 | No Comment | 1,624 views]
Of banks and telcos, and customer service hotlines

Seems like the banks and telcos are getting a lot of frustrated customers who can’t seem to get through their hotlines to get assistance from customer service officers.
This is a common occurrence: You call a hotline number, press a whole bunch of numbers to help them select the right team of customer service folks to answer your call, and when you finally get to the last step, it says that they are experiencing high call volume, please hold on and a customer service officer will be with them shortly.
Wouldn’t it …

Featured, Travel »

[7 Mar 2012 | No Comment | 2,024 views]
Is it dangerous driving to Milford Sound?

It’s just 2 days before we fly off to New Zealand, and I’m (understandably) excited! We’ve done all the bookings and itinerary planning that we need to, and all that’s left to do is to pack (half done) and get ourselves on that flight!
There’s only one part of the trip that I’m a little worried about, and that’s the drive from Queenstown to Milford Sound!
I’ve been hearing stories about how steep the road is, how narrow, how dangerous, bla bla bla. So is it dangerous to drive to Milford Sound?
Yes, I think …

Headline, Reviews, Travel »

[1 Mar 2012 | One Comment | 4,398 views]
Planning a Holiday in New Zealand while Minding Your Budget

We’ve been planning our NZ honeymoon for the last couple of months since the wedding, and wow, it’s really really not a cheap place to travel to! But there are ways you can save some money, so just thought I’d share some tips and websites with you all that can help you work around your budget better, while having fun too!
If you’re planning a Getaway in New Zealand too, read on for more!
(1) Group-buying Sites
As some of you know, I really like group-buying deal sites. So it must come as …

Marketing »

[7 Dec 2011 | No Comment | 2,388 views]
New Canon Singapore photo contest

My client Canon Singapore recently launched a contest for existing Canon users to win a brand new Powershot SX230 HS compact camera.
Mainly, the new feature in this camera is the built-in GPS which auto tags your photos so you’ll know where exactly you took them. I think that’s really useful for holidaymakers. I have to admit when I was in Rome, I took so many photos that afterwards, I could hardly remember the names of the places I went to! With the GPS function, I would have been easily able …

Events, Featured, Marketing, Reviews »

[30 Nov 2011 | 3 Comments | 2,585 views]
FRANK by OCBC design vouchers giveaway – Winners!

I know I’ve been an absolute sloth about this, but as some of you know, I just got married yada-yada, and I didn’t have time to post this!
So here are the 3 winners of the little giveaway I had a couple of weeks back!

Roxanne
Yanjun
Lyndsey

Congrats, y’all! I will be emailing you soon to get your mailing address so I can send you the vouchers! Do go down to the FRANK stores and get your card soon. Let me know which one you’ve chosen, okay?

By the way, look at what the awesome …

Communication, Events, Headline, Marketing »

[10 Nov 2011 | 42 Comments | 8,238 views]
FRANK by OCBC – Who says banking can’t be fun?

Some time ago, I was invited by OCBC to the launch of their new FRANK Store at NTU. (Yes, I’ve been an absolute sloth with this blog post; the store opened in June 2011).
But that doesn’t mean I don’t have a good reason to still share the news with those of you who don’t know about this!
“What is FRANK by OCBC?” you may be wondering. So I’m going to try to explain it the way I see it, and hopefully you guys will like the concept as much as I …

Featured, Reviews »

[19 Sep 2011 | No Comment | 5,211 views]
First Look: Andino PowerPlus™ Xtreme 5000mAh portable charger

YAY! I just received a registered mail package this morning. Opened it and found my new portable mobile phone charger.

I bought this charger from Deal.com.sg at S$39.90 last month, when local company Andino Holdings launched their new product, the Andino PowerPlus™ Xtreme 5000mAh. Nearly 1000 people in Singapore grabbed the deal over the few days it was running.

To me, it was a good deal, at S$39.90 what more with the S$18 in Deal credits that I had. I was considering buying the Sanyo Eneloop Mobile Booster, which was being sold on eBay for $65 but …